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TNS Healthcare dans la presse
Les derniers articles dans la presse spécialisée
18/05/2009
- Pharmaceutical Executive
New TNS article on WOM, TRI*M and SPO
Titled "Why All the Bad Buzz?", by Mark Sales and Andrew Brana
13/05/2009
- Pharmaceutical Marketing Europe
TNS Healthcare's article on the pharma's industry hesitance to join the digital marketing revolution
Titled "Stage Fright"
04/05/2009
- Pharmaceutical Marketing Europe
TNS Healthcare second article in the three-part market access series in Pharmaceutical Marketing Europe
Titled "Controlling Supply: Increasing the Efficiency of Healthcare Spend to Counter Spiraling Expenditures" by Susanne Michel
20/04/2009
- PharmaVoice
TNS (and Ziment and Mattson Jack) are featured in New Pharmavoice on Forecasting
Two new lead articles - "Predicting the Future: The Business Case for Forecasting" and "A forecasting Evolution" - include key insights from Ken Sobel, Senior VP of TNS fyi.
17/04/2009
- PharmaVoice
TNS Healthcare spotlighted in a special feature section - View on Sales - of PharmaVoice
Titled "Creating Successful Service Models" bylined by Mark Sales
19/03/2009
- PharmaVoice
TNS Healthcare Global Expertise Featured into New PharmaVoice
Special edition focused on "Going Global". Jonathan Kay of TNS Healthcare is one of the thought leaders whose expertise and insights are spotlighted.
19/03/2009
- Pharmaceutical Executive
Features TNS Healthcare SFE findings
The "New Sales Force" highlights findings from our recent research with 1,500+ GP across the US, UK, France, Germany, Italy and Spain on their preferred sales and service experiences.
18/03/2009
- DTC Perspective
Features new TNS article on the latest DTC spending trends
Titled "Analyzing the "Reported" Spending Trends", bylined by David Kweskin, Vice President & practice area leader, TNS Healthcare
13/03/2009
- PM360
Spotlights TNS Healthcare's emerging markets expertise
Article titled "Success for Pharma in Emerging Markets: Innovation, Relationships and Access Are Key" by Stephen Potts
10/03/2009
- Pharmaceutical Marketing Europe
Features TNS Healthcare article on top-UPS/Patient access schemes
Titled "Balancing Act", bylined by Susanne Michel, Global Practice Leader, Market Access, Pricing & Reimbursement, TNS Healthcare
10/03/2009
- Med Ad News
TNS Healthcare Featured in Med Ad News
Pharmaceutical marketers can reinvigorate sales forces during mergers and restructuring with a touch of personal communication and investments in the sales rep's role
06/03/2009
- PharmaVoice View
Features TNS Healthcare article on messaging and social media
Titled "Creating Effective Messaging Through Social Media: What Stakeholders Want May Not Be What They Need", by Jon Kay, Head of Brand Management
03/03/2009
- Pharma Marketing News
Features TNS Service Model Article
Article titled "Building the Optimal Service Model: Creating the Right Physician Experiences to Drive Business"
25/02/2009
- PM360
TNS influence 3.0 spotlighted in March PM360
Article titled "Influence 3:0: Where Social Media Meets Pharmaceutical Communications", by Larry Friedman
23/02/2009
- Press Release
The Kantar Group to streamline client offering
Major group re-organisation announced following TNS Deal
13/02/2009
- Press Release
Service Model Results
This press release presents key results from our recent research with physicians across the US and EU on their experience preferences—and how they rate 17 top pharma companies on reps, relationships and services.
09/01/2009
- PharmaVoice
TNS Healthcare in January Pharmavoice
Article titled "The industry is discovering it won't lose its ability to message effectively under the new PhRMA code."
Isabelle Barroso
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